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Putra Business School,
Universiti Putra Malaysia, Malaysia

1. Management Accreditation Review Results

PUTRA is a unique school as it originates from a public university in Malaysia, i.e. Universiti Putra Malaysia (UPM). The School was renamed from UPM Graduate School of Management (GSM) at the UPM Board of Directors meeting on July 6, 2011 in response to a Cabinet Memorandum at Ministerial level to elevate the status of business schools in Malaysia. PUTRA is maintaining a close relationship with UPM despite its autonomy in administrative and financial matters. The School is sharing the resources with UPM, including faculty members, facilities and infrastructure. Hence, the concern is centering on the sustainability of the School when the School develops and becomes more independent over time.
The School focuses on Human Governance and Eastern values as the guiding principles to nurture socially responsible business leaders. This approach is highly commended as it is believed that it will help to shape future leaders who are more socially responsible. However, it is not clear how the School develops its strategy to focus on Human Governance and Eastern values.
It is recommended that the School conducts the SWOT analysis to identify its strengths, weaknesses, opportunities and threats. The SWOT analysis will be useful for the School to identify issues and initiatives for improvement as well as to design a more systematic action plan.
The SER submitted by PUTRA is well prepared, and satisfies the standards set by ABEST21 for accreditation, in general. However, there are issues to be addressed and improved, as highlighted in the report.
“ABEST21 hereby certifies that the Master of Business Administration, Master of Management, and Master of Science, Putra Business School, Universiti Putra Malaysia, Malaysia have generally met ABEST21 Management Accreditation Standards and the quality maintenance and improvement of education and research in the Master of Business Administration, Master of Management, and Master of Science Degree Programs Degree Programs are assessed as good. The School's KAIZEN plans are good and quality maintenance and prospects for the improvement of education and research are promising. Accreditation commences April 1, 2015 for a five-year period.”

2. Good Practice in Management Education
“Management Education for Human Governance and Eastern values”

The educational goal to nurture business leaders with a difference and the belief that the fundamental purpose of business goes beyond profits to ensuring human well-being, which is realized through the School’s effort to promote Human Governance, is highly commendable. It gives a different perspective on management education and enriches its value.

3. Matters to be noted

  1. To conduct SWOT analysis
  2. To provide detailed three-year action plans
  3. To elaborate on the strategic planning for achieving the School’s mission statement
  4. To provide contingency planning for financial strategy or back up
  5. All other issues as highlighted in the report.

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