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Faculty of Economics and Business, Universitas Airlangga, Indonesia

1. The Peer Review Results

School mission enhance effort is taken in order to improve research development. Moreover, refining English base class is number one priority for the school. Therefore, there is a need of raising the lectures and the staff’s capacity for them to be able to implement English base class teaching method.
The students need to be encouraged to publish their final project studies and theses in international journals.
With these reviews combined, we conclude our evaluation as follows.
“The Program’s educational and research activities generally satisfy accreditation standards. The Program’s Quality Improvement plans are good and quality maintenance and prospects for the improvement of education and research are promising.”

2. Good Practice in Management Education
“Customized Programs designed for Diversity”

Accreditation commences from April 1, 2016 to March 31, 2021 for a five-year period.

3. Good Practices in Management Education

(1) Uniqueness:
In line with the program’s vision and missions, MM UNAIR designs Experiential Business Learning (EBL) process to shape graduates into innovative business leaders. The EBL process becomes the main uniqueness of the MM UNAIR program that experiences among lecturers and students blend in the classroom. The EBL process itself refers to the process of learning and developing business skills through the medium of shared experience.
The main point of difference between this approach and academic learning is that this experience tends to be more “real-life” and valuable to the recipients. This may include for example, learning gained from a network of business leaders sharing best practice, or individuals being mentored or coached by a person who has faced similar challenges and issues, or simply listening to an expert though leaders in current business thinking. The details of EBL process as follow:

  1. The input of our program is required to have a minimum 6 months of working experiences. In other words, we do not admit any fresh-graduates into our program. By having this requirement, all students have minimum experiences to be shared among their classmates. In addition to that, our curriculum design is also concordance.
  2. During learning process, there are two types of treatments that we organize:
  1. Embedded in the course. Knowledge transfer processes are designed to encourage students to share their practical experiences in their organization and be guided by our lecturers to generate best practices under different circumstances. Further, each course is designed for students to submit assignments (weekly and final ones) based on group, so that each student contributes their knowledge and skills to solve the assigned problems. We expect that the process can develop students to have leadership, innovative, and team work skills. In addition to that, we offer “Business Simulation” course that integrate all courses taken by students to solve real business problems. The course assessment is also concordance with three skills above (leadership, innovative, and team work skills).
  2. Additional treatments. To enrich students with real business experiences, we design three programs for them.
  • We invite business leaders to share their experiences and wisdoms bi-monthly with specific topic related with strategic or functional management issues. The leaders come from different industries, such as state-owned enterprises (such as Semen Indonesia, Bank Jatim, Pos Indonesia), private companies (TransMedia), or government bodies (Bank Indonesia, Dirjen Bea Cukai).
  • We also organize CEO Forum, in which CEO from different industries discussed specific issues. For example, 1st CEO Forum discussed about CSR and organizational performance that are attended by regulator (minister) and leaders from private and state-owned enterprises). The 2nd CEO Forum had a topic related with successful business transformation and also attended by business leaders. Both events are conducted in 2011. The 3rd CEO Forum (2012) was discussed about Succession in the Family Business with the speakers are business leaders with their successors. The 4th CEO Forum (2013) discussed Developing Level 5 Leaders. The 5th CEO Forum (2014) was organized to discuss about Acceleration Strategy in Indonesia.
  • We organized business case competition annually with diverse participants from MM programs around Indonesia. The case itself develops based on real problem that faced by our main sponsors. In 2011, we developed case about how do Semen Gresik Group allocate their CSR funds to generate effective outcomes. The following year was about how do Pelindo III divest their business units to generate optimal financial performance, either for short-, mid-, and long-term. The case about how do PT Sinar Sosro designs effective marketing programs was the issue in 2013. Last year, the main problem we wrote about the future of Telkom Indonesia to sustain their competitive advantage under high highly rapid business environment.

In the final stage, we require students to write thesis. Currently we have three types of thesis: academic thesis that focus on academic gap, problem solving thesis that emphasize on solving real business problems, and business proposal thesis that focus on developing business feasibility for new business. However, we encourage students to write their thesis for the 2nd type that will provide real business experiences by solving real business problems. Currently, more than 80% of our students’ thesis are belong to the 2nd type of thesis, which re-affirm that EBL process is our main uniqueness.
Good Practices:
“Experiential Business Learning”

Experience based learning (EBL) need to be improved since the students background is varied depend on the students various working experiences.
Experience based learning (EBL) method is one of the enhanced learning quality method.

4. Matters to be noted

The Master of Management program has been managed well with the sufficient faculty members who are able to improve the quality of the program towards globalization.
Improvement of facilities, international class, and new student’s recruitment need to be enhanced in order to develop a globally reputable program.

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